Strategic thinker – problem solver – experience shaper

UX/UI Designer with a strategic mindset, crafting impactful web and mobile experiences for users and businesses. With over 8 years of experience, I specialise in UX Design, UI Design, and Brand Strategy, bringing a holistic approach through positive communication, asking the tough questions, and exploring problems from multiple angles.
Africa Born
|
2024/2025
Reimagining luxury safari storytelling: an experience-first UX strategy for Africa Born.
I led a complete UX/UI and brand identity overhaul for Africa Born, a luxury safari operator. The challenge was to transform an overwhelming, text-heavy website into an immersive, experience-first digital platform that reflects the exclusivity and bespoke nature of their offerings.

Stratiko
|
2023/2024
Redesigning a SaaS website to elevate brand perception and boost conversions.
I led the website redesign of Stratiko, an online marketing strategy tool, to create a structured, conversion-focused experience. Through strategy workshops, cross-team collaboration, and user-centred design, a clear, visually compelling website was created that resonates with visitors and drives engagement.
Things I love to do
Meaningful design, impactful experiences

Brand Strategy
Brand messaging / Brand positioning / Tone of voice / Target audience / Value proposition / Creative direction

UX Design
UX audit / Competitor analysis / UX Research / Systems Thinking / Behavioural Design / Information architecture / Wireframes

UI Design
Visual design / Prototyping / User testing / Design systems
Passion for crafting
My design path
From creating authentic brands to crafting exceptional digital experiences, my love for design has always driven me to think outside the box.











Passion for crafting
My design baggage
From creating authentic brands to crafting exceptional digital experiences, my love for design has always driven me to think outside the box.
My resumé
A journey of crafting experiences
Experience
2023-Now
UX/UI Designer
Boost.
No-code agency
2022-Now
Product Designer
UX by Soraia
Freelancer
2022-2023
Junior UX/UI Designer
R&G Strategic
Sustainability agency
2019-2022
Brand Designer & Strategist
SS Design & Branding
Branding agency
2018-2019
Marketing intern
LuniStudio
Marketing agency
Education
2025-Now
Certification
The Starter.
UX/UI Design [Advanced]
2025
Certification
The Starter.
Design Systems [Advanced]
2025
Certification
The Starter.
UX Research
2022-2023
Certification
IxDF
UX Design
2016-2018
Bachelor’s Degree
UNOPAR
Marketing
Team feedback
What working with me looks like
Beyond design
A bit more about me

Travel broadens the mind!
I've lived in 5 countries (and explored many more!), which has deepened my cultural awareness and given me a global perspective on how people experience products worldwide.

Excellency!
My eye for detail is always seeking excellency. In 2022, I won Best Portfolio of The Year and Woman Graphic Designer of the Year awards.

My Jade!
My favourite hobby is to play and spend time with my sleepy beagle, Jade.

Everyday is a good day to learn!
Studying is a big part of my life! Whether I'm attending events, taking courses, or mentoring other designers, I see every experience as a chance to learn and grow.